TOUR:SMART PLUS April 9 - 11

3 day seminar led by Martin Atkins - Revolutionize the way you think about the business of your art and the art of your business.
Learn EVERYTHING!!
Early bird registration ends Wednesday, March 24 - only $150! Register Now!

***** Quote of the Moment *****

“Martin Atkins is the Seth Godin of the Music Business - only funnier”

What is Tour:Smart?

It’s a really big book written by a guy who really know’s what he’s talking about.  Check out the About Us section above to get all the nitty gritty info.

Tour:Smart tours…

Martin Atkins, author, CEO, drummer, and so many other things (read more) spends 75% of the year on the road speaking to helping bands and artists.  We try as best we can to make all these events FREE (and when they aren’t free, we usually have discount codes floating around).  Follow us on Twitter for up to the minute news.  We have events booked now worldwide.  Click on that handy Events button above.

Tour:Smart hosts seminars…

Tour Smart PLUS is a unique three day immersion seminar in everything you need to know to become the rebel artistic entrepreneur you want to be.  Martin Atkins  will be your guide as you learn to write effective branding communication, engage your online community in tangible ways, use audio and visual tools to market effectively, design your graphic identity and even learn how to screen print your own merchandise or promo materials.  Along the way, you’ll meet and learn from industry professionals and entrepreneurs who have been there, done that, are still doing it and are teaching it! Click here to see upcoming dates.  Next Tour:Smart PLUS is April 9 - 11.

Tour:Smart consults…

We won’t give you a plan that we spend months writing for you.  Instead, we teach you how to do this stuff yourself.  If it were up to Martin, he’d do this part for free all day long, but he needs to pay attention to the business of his art.  Our consulting fees start as low as $50.  Check out that nifty consulting button at the top of this page for more info.

Martin recently paid a visit to the Brand Center at Virginia Commonwealth University, to give a Tour:Smart talk to advertising students.  Silver Persinger, a blogger and resident of Richmond, attended Martin’s speech and recorded the whole show.  Laughs are aplenty with this very receptive crowd, and Martin’s blend of comedy and advice appeared to have left its mark on these attendees.

Martin Atkins at VCU

Martin Atkins released a new video from on the road this winter during his Tour: Smart tour.  Viewers will get firsthand view of what a winter highway is like, and how “Its not how good of a driver YOU are, its the idiots in front and behind you!”  For anyone driving this winter, especially touring bands, be sure to give plenty of space to your fellow travelers, to prevent collisions and sliding.

Your dad listened to albums and 8-tracks, you grew up with CDs.  Now that these are both dead, how will you get fans to actually want to buy your music?  What you’re going to need is a strategy, something that will grab the fans’ attention.  Got a good idea?  I’ll wait……

Still clueless?  How about checking out the cool ideas in an article on Wired on how other artists found new ways to distribute their music.  Ideas go from the retro (8-tracks) to the ridiculous (soup can music).  To see this wacky list of outrageous originals, please click HERE.