Posted in Uncategorized on December 15 2009
Your dad listened to albums and 8-tracks, you grew up with CDs. Now that these are both dead, how will you get fans to actually want to buy your music? What you’re going to need is a strategy, something that will grab the fans’ attention. Got a good idea? I’ll wait……
Still clueless? How about checking out the cool ideas in an article on Wired on how other artists found new ways to distribute their music. Ideas go from the retro (8-tracks) to the ridiculous (soup can music). To see this wacky list of outrageous originals, please click HERE.
Posted in Uncategorized on December 15 2009
Recording artists OK Go will no longer be able to have their videos (including the viral smash hit Here It Goes Again) embedded on fan’s websites, as their label EMI has decided that “[EMI] had made the decision because under their deal with YouTube they do not gain royalty payments from plays of the band’s videos that are embedded on other sites.” The band apologizes to their fans, stating that they are opposed to the labels decision.
The question “What does a band gain from being signed to a major label?” remains open.
To read more, click here.
Posted in Uncategorized on December 15 2009
Martin Atkins was a speaker at Unconvention in June of 2009, a grass roots music convention. Martin happened to do a video interview, and here is what he had to say about his personal top five tips for independent musicians. Please click below to see his video:
Martin Atkins’ Top 5 Tips
Posted in Uncategorized on December 13 2009
Whilst browsing through Music Think Tank, we came upon an article that struck our interest. As many musicians know, fan bases are hard to spread, but nothing helps like a good street team. How can you manage one though? A great blog post by Brian Hazard gave great insight on how his first attempt to set up a mission on an online street team manager went.
His blog gave firsthand account of what he thought of the process, and then followed up with a step by step process complete with tips on how to successfully set up a great mission for your team.
“Whenever a fan subscribes to your mailing list, they’re given the option to join your street team. You create missions to direct your team’s promotional efforts on your behalf, and they compete against each other for rewards of your choosing. [These websites] manage the whole thing automatically by measuring plays, widget clicks, banner impressions, and mailing list signups”
To read more, Click HERE
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